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In the 1970s, discoteques and nightclubs brought a whiff of excitement to the lives of young people living in provincial towns and cities.They were tempting and alluring places where the workaday world receded and everyone could indulge in escapes from the everyday.
After the 1960's, more people had surplus income and demanded leisure opportunities that provided an alternative to the regimentation of the workplace.A general enthusiam for dressing up and exhibitionism combined with the burgeoning gay subculture and the mood of escape to generate an atmosfere of hedonism.
Discotheques had begun in France in the 1960s as a type of nightclub where, instead of there being a live band, recorded music was played through a sound system.They had quickly spread to London where drinking and dancing clubs in Piccadilly and Soho adopted the name.Their clientele was more moneyed than young and stylish. In fashionable clubs in Paris and on the Riviera disc jockeys created sequences of sounds,blending one disc into another to ensure that dencing was uninterrupted. Light systems coordinated with sounds and glass dance floor with coloured lights added to the experience.
Donna Summer, Barry White , Chic and Jackson Five were the leading exponets of a musical gentre that would dominate the hit parades between the mid and late 1970s.
The disco music boom brought to the fore a series of behavioural tropes that were further codified and amplified by the movie Saturday night Fever, which was released in the United States in December 1977.Tony Manero's sharp white suits and black shirts (which were in fact insprired by Marcello Mastroianni's costume in some later scenes of La Dolce Vita), his strutting his stuff with physical self confidence, his living for the night as a sphere of self realization opposes to the banality of his daytime life, and the syrupy ecstasy of the Bee Gees soundtrak all turned disco from a subculture into a socila and cultural phenomenon.
Played by John Travolta, Manero was an example of young working-class man who was a king while he was in the discoteque.With his sharp suits and dance floor magnetism, he was untouchable, outside that context he was hemmed in by drudgery, squabbling parents, deadbeat friends and a community tensions.The discotheque provided him with a platform to realize his dream self.There he was the supreme dancer,the sexual magnet, the fashion leader, and the master of all he surveyed.
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No club would mark the disco experience more than New York's Studio 54.
It only had a brief heyday (from April 1977 to February 1980), but during that time it enjoyed an unrivalled reputation.It was flamboyant and excessive, decadent and debauched, and desirable in the extreme.Situated on West 54th street in Manhattan in an old CBS television studio from which many popular live television shows had been broadcast,it boasted a 5,4000 square foot dance floor and stunning lighting effects.Created by nightclub promoter Steve Rubell and Ian Schrager, it was a concetration of disco, glitter, celecbrity, libertinism, and gay culture.Studio 54 was quite unlike old establishe New York clubs like El Morocco and Le Club that were reserved for the rich, and brought a new dimension to New York nightlife that was seductive,hedonistic, exuberant and wild.
Steve Rubell and Ian Schrager, studio 54 creators.
It flourished at a time when the city had one of the highest crime rates in the world and was on the verge of bankruptcy.
It was also the trip of an icebrg of semi clandestine entertaiments geared to every type of hetero and homosexual taste.
The club was located far awat from the fashionable parts of Manhattan in a rundown area known for its pornographic cinemas and gay brothels.Despite this, it was launched with a bang.Gossip columnists built expectations and 5.000 famous people drawn for fashion, film, music and the jet set were pesonally invited to the opening.
Sortly after, abirtday party was held for Mick Jagger's Nicaraquan socialite wife Bianca (married at St Tropez in 1971), that propelled the club on to the front pages as a place of glorious excess.
Her sensational entry into the disco on a white horse instantly made Studio 54 the most famous night club in the world.
It was busy every night of the week because of the celebrities hang out including Liza Minelli, Truman Capote, Elizabeth Taylor, Elton John, Cher, Andy Warhol, Brookie Shields, Rudolph Nureyev, Sylvester Stallone, Grace Jones, Diana Ross, Donald and Ivana Trump including fashion designer Calvin Clein and Diana Vreeland.
Everybody wanted to be there.
The club's reputation for glorious excess, drug fuelled hedomism, men dancing with men, and casual sex evn on the premises made it seem like a place of transformation where dreams and desires found an immediate realization.
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Having the right look was crucial.
A strict door policy ensured that undesirables were excluded, drag queens, gays and preppy types were favoured,while around 150 friends and celebrities had free entrance, as well as access to the balcony and a reserved VIP room, everyone else faced the challenge of the velvet rope on the street.
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