We were really excited to see this brand doing something new, and for such a worthy cause too. As their site says, "As a brand fortunate enough to consider many of the world's finest musicians as both fans and friends, in VIP [they] have asked each of them to donate one plectrum to be auctioned for charity. Each of these magic pieces of plastic has been signed by the artist and presented alongside its own unique story in a custom-made collector's frame." The list of contributors reads like a who's who in the music world and all for such a very worthy cause too. So get bidding for your own celebrity plectrum (if you are not sure what one is, its that triangular-ish shaped thing for strumming on a guitar) by checking out the Ben Sherman VIP site. This makes for great windows too of course.
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