Showing posts with label art direction. Show all posts
Showing posts with label art direction. Show all posts

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Levi's Copper Jenas: X-ray




    "Reconstructed" is the new Fall/Winter 07 print campaign for Levi's Copper Jeans. Much the same way Copper Jeans' seams and pockets are held in place with metal rivets, broken bones can be reconstructed with metal pins and plates. The vintage x-ray treatment is a nod to Levi's 154 year heritage, as well helping to showcase Copper's product features in an interesting, new light.

    Credits:
    Advertising Agency: Bartle Bogle Hegarty Asia-Pacific, Singapore

    Creative Director: Todd Waldron
    Art Director: Hoon Pin Kek
    Copywriter: Douglas Hamilton
    Editor: Dave Phung
    Photographer: Simon Harsent

    Via: Ads of the World
    Source URL: https://unknowablejourney.blogspot.com/search/label/art%20direction
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