The Sydney Dogs Home also re-houses cats. Or tries to. But because of their name, no one associates them with cats. As a result over 65% of cats were being put down. So the Sydney Dogs home changed its name to the Sydney Dogs & Cats Home. This DM was sent to media influencers to make them aware of this change in the hope that it would generate free media coverage. Within the first week of mailing, five articles had been written and a story was run on a local current affairs TV program (free coverage worth $85,000 from a mailing costing a total of $269).
Credits:
Agency: M&C Saatchi Sydney (Australia)
Via: Ads of the World
Source URL: http://unknowablejourney.blogspot.com/2007/04/Visit unknowable journey for Daily Updated Hairstyles Collection
A British chocolatier Thorntons created an 860 pound (390kg) pure chocolate billboard in London that was 14.5 ft by 9.5 ft large and made from 10 chocolate bunnies, 72 giant chocolate eggs and 128 chocolate panels. The billboard took three months to build. It was eaten in three hours.
Via: BILLBOARDOM
Source URL: http://unknowablejourney.blogspot.com/2007/04/Visit unknowable journey for Daily Updated Hairstyles Collection
