Art direction ( fashion dictionary )

Creating the visual concept, look and feel for the presentation of a clothing collection, fashion show or photo shoot, whether for an advertising campaign or magazine spread. Art direction involves the creation of a mood or narrative through which a viewer receives and interpets the subject matter presented to them. Pictured are spreads created by 3 Deep Design for Poster magazine. The art poignant moments in the day of a man, which lead the viewer to assume certain things about his character.






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Lady Dior Blue Shanghai









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Prada SS 05











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Lanvin
AW 09









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Channel







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Tom Ford
SS 11












 
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