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With the introduction of the jet plane into passengers service came to emergence of the jet set,the super-rich that flew to Europe to shop.Their destination was not only the couture houses of Paris,but also the flourishing fashion designers fo Milan and Florence ,among them the Marquis Emilio Pucci di Barsento (1914- 92),who was famous for his designs made from brilliantly patterned fabric.He designed relaxed,glamorous leisurewear and responded to women's increasingly active lives by being one of the first designers to introduce strech into fabrics.In 1960 he invented Emilioform elasticated silk shantung that he made into Capri pants,widelegged pallazzo pants and kaftan-like tunics.
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Emilio Pucci
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Emilio Pucci
With the introduction of the jet plane into passengers service came to emergence of the jet set,the super-rich that flew to Europe to shop.Their destination was not only the couture houses of Paris,but also the flourishing fashion designers fo Milan and Florence ,among them the Marquis Emilio Pucci di Barsento (1914- 92),who was famous for his designs made from brilliantly patterned fabric.He designed relaxed,glamorous leisurewear and responded to women's increasingly active lives by being one of the first designers to introduce strech into fabrics.In 1960 he invented Emilioform elasticated silk shantung that he made into Capri pants,widelegged pallazzo pants and kaftan-like tunics.
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Verushka for Emilio Pucci
Pucci trained as a pilot in the Italian air force and had no backround in design,but in 1947 he was photographed skiing in St Moritz dressed in a ski suit he had designed by himself.
He opened his first shop in 1949 on Capri,and by the 1960s his clothes had become synonymous with the new jet age and an enduring status symbol worn by celebrities,such as Marilyn Monroe (who wanted to be buried in her favourite Pucci), Aundrey Hepburn and Jacqueline Kennedy Onassis. His designs captured the post war desire for travel-weighing less than 250 grams (9 ounches),the clothes were portable and required no ironing.
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Monroe in Pucci
Immediately identifiable and unfortunately very esaily copied,the abstract nonfigurative form and phychedelic swirls of colour of Pucci's prints defined the decade.He was insprired by his Italian heritage including Renaissance paintings and the Palio race of Siena.
His Favourite hues aqua,fuchsia,lilac,lime and orange were incortorated into velvet printed bags with tangerine or turquoise leather trims and faux gold bamboo handles.The external fabric of the bag would always be printed with his signature Emilio ,in black script or with his full name Emilio Pucci Bags by Jana.
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Pucci's air hostess helmet
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