Style & Money is a project that took place inside Gazebo summer club, nearby the sea of Almiros ( 50 Km away from the city of Volos). The task always has been the viewer's entertainement, but this is not something that can be compared, with the retails window display. The viewer is not a passing by person, waiting to be stimulated by the most dazzling window ( so some basic factors has to be reconsidered again), simply because the viewer is someone who is having really good time, drinking colourful coctails, dancing and laughing with his/her friends.
The concept has been chosen according to current economical conditions of Europe, and more specific of Greece. People now, has to be more selective about their choices, to every aspect of their everyday life. The will search for something that will make them to be stimulated, to be entertained and for sure to represent theirselves as they are.
This is vital subject for everyone who respects his/her's beliefs and it called Style.
Style, is what everyone is looking for everywhere.
Is everything that represents who someone is, not by the use of his/hers identity but from the way he/she is holding the cigarette, the blowing of the smoke, the perfume, the smile, the way of walking and definately the clothes.
History of fashion has indicated 1940's a period where because of World War II, all the people of Europe were buying a specific number of clothes by the use of coupons ( due to limited fabric stocks ). But this gave the people the chance, to use their fantasy and creativity and express their personal taste by customizing their clothes.
Style is not a matter of money.
Through this project, the viewer will be stimulated by selective covers from the most ideally styled women, from the 19th Century till now, as an inspiration.
Then, selective samples from all the ingredients for a stylish outfit, that viewer can use to discover his/her personal style, are displayed by the simplest way in the window.
Discover
which one of them is reflecting the type of music that you hear, what colour looks better on you and your mood, what kind of jeans is appropriate for your beloved shoes.. select them and mix and match them with your personal style.
After all remember
Style is not a matter of money
Pantazonas
ermou 114 Almiros
Special thanks for their hospitality:
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